Tuesday, March 4, 2008

Shop Advertising - PennySaverUsa

As new business owners we are always looking for opportunities to promote our shops and businesses. The old adage promotes spending money to make money and we all know that advertising can be expensive. So what do you do if you are a small business? A start-up business? A home business? Or a business with not a lot of cashflow?

If you are like me, you search for any and every opportunity to find free or as close to free advertising as possible. TabiHats sells only handmade products for infants and children and is forced to compete with large retailers like Macy's, Gymboree, Gap Kids and Limited Too. Who sell similar, but might I add NOT so unique and NOT so cute as TabiHats. To survive advertising is essential.

My latest find is PennySaverUsa.Com who provides many advertising services...some of them free. Both registration and ad creation is quick and easy. Once approved your add goes into a search database. I just set up my first free ad today and await approval.

1. PennySaverUsa.com - After a quick tour of their website, I learned that PennySaverUsa.com is part of the Harte Hanks PennySaverShopper family, the world's largest shopping magazine delivered via US mail. The PennySaver has been a household name in California for over 37 years. Delivered to Over 9 Million Households. Their web site (PennySaverUSA.com) offers numerous promotional opportunities whose readership is audited by Media Audit, Houston Texas, one of the largest syndicated research companies in the country.

The PennySaver offers multiple products to introduce your business to potential shoppers. According to the website, "Getting our readers to your web site can be increased dramatically by making use of our marketing tools." For more details, click here.

If you decide to try this advertising medium come back and comment on your experience.


Glorious Hats said...

This is new ground for me too. So appreciate your post.

The latest place to come to my notice is Crafter's Challenge - one can do ads, have a small show booth with 5 items, join in monthly challenges, a yahoo group is also available - joining the yahoo group allows you to have a booth at no charge. Fairly new, but wonderfully friendly.

Glorious Hats said...

oops Crafters' Challenge is at http://www.crafterschallenge.com/

Erin said...

Hadn't thought about advertising with them, but I'm definitely going to look into it!

njm said...

Thanks glorious hats! I'll check out Crafters Challenge.